Evan Michaels

Revenue Growth in Legal & Credibility-Driven Markets

Attorney and revenue leader with more than a decade of experience building and scaling commercial growth within legal products and professional services markets. I design and execute enterprise revenue strategies that align product value with sophisticated decision-makers, combining structured sales discipline with market insight. Beginning my career in civil litigation before transitioning into enterprise sales and commercial leadership roles serving law firms and in-house legal departments, I focus on credibility-driven markets where trust, workflow alignment, and risk awareness determine adoption.

J.D., Benjamin N. Cardozo School of Law • New York Bar Admission

Building Revenue through Credibility

In legal and professional services markets, revenue growth depends on trust, workflow alignment, and leadership-level engagement. I focus on building repeatable sales motions that align product value with critical decision-makers.

Enterprise Sales Execution

Full-cycle enterprise sales—from outbound targeting to executive discovery, tailored demos, negotiation, and close—within complex, multi-stakeholder buying groups.

Positioning and messaging designed specifically for law firms and in-house legal teams, grounded in workflow mapping and operational value articulation.

Legal Vertical Revenue Strategy

Partnerships & Channel Growth

Expansion of revenue through partner ecosystems, accreditation platforms, and cross-functional collaboration between sales, marketing, and product teams.

Professional Experience

Head of Strategic Partnerships / Strategic Account Director
Enterprise Account Executive – Big Law & Corporate
Commercial Partnerships Leader – Analytics & IP
Strategic Advisor – Legal Products Services & GTM

Core Strengths:

  • Multi-stakeholder enterprise sales (Legal Ops, KM, Compliance, Practice Leadership)

  • Competitive displacement through workflow mapping

  • Executive discovery & consultative positioning

  • Partner-channel development

  • Sales playbooks & enablement strategy

Selective Fractional & Advisory Engagements

In addition to full-time leadership roles, I work with a select group of organizations seeking to strengthen revenue execution in the legal market.

Areas of Focus:

  • Legal market entry & product development

  • Executive-level sales messaging and demo refinement

  • Pricing, packaging, and value articulation

  • Partner strategy and channel development

  • Sales process design and pipeline discipline

Past Wins

  • Led outbound go-to-market and commercial strategy for a 30-year archive of verdict and settlement data, transforming underutilized assets into a high-value enterprise product line. Closed multiple six-figure deals and generated revenue beyond original forecasts.

  • Contributed to the transition from individual professional listings to firm-level enterprise offerings, tripling the AOV and strengthening long-term account growth.

  • Co-led expansion of legal education accreditation services into AM Law 200 firms, legal technology providers, and industry conferences. Supported product evolution from live-only programming to scalable on-demand accreditation.

  • Advised creative producers and publishers in securing studio licenses for consumer products and interactive experiences, supporting over $1M in pre-orders and retail commitments.

Contact Me